When a logo is used by a company for number of years, the brand awareness that is collected over these numerous years can prove a important tool in the marketing arsenal of large MNC or infact any company. Keeping this in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer and brand recognition. There could be numerous reasons why a company would re-do its logo, new company policies, change in vision and mission, new company name, the current logo is similar to other competitors logos, there are technical problems when using the logo on different media, the logo does not fit the time / trend.