Thursday, March 27, 2014

The Golden Ratio

Golden Ratio , the most famous and divine ratio special not only in mathematics but art and aesthetics as well. Talking about historical design perspective without considering the Golden ratio would be worthless.So here I am telling you the design secrets of the world's most famous logos like Apple, Pepsico, BP etc.

Originated at the ancient Greek time the golden ratio  had compelled to all great thinkers of every disciplines to  research and accept the appeal of this number. Golden Number having value equals to 1.6180....  is also related to the Fibonacci Series where the consecutive numbers are in golden ratio i.e. 1.6180....
The use of golden ratio is not having any logical justification in the art world, instead it seems to be aesthetic and pleasant to eyes. Historically from Egyptian pyramid to Parthenon temple the use of this divine ratio in architecture , paintings and music can be seen.

In this mathematical but pleasant logic of art was also applied by the great logo designers of famous brands.  Here are the most famous brands which used the golden ratio in their designs.