Wednesday, October 14, 2015

Logo Quiz

LOGO QUIZ

LOGO QUIZ

Multiple choices are allowed
  1. What does the symbol s and f represent in the logo of Ferrari automobile company?

  2. Initials of the name of the founder of comapny
    Initials of the name of the first car of comapny
    Initials of the name of the first sports team by comapny
    No meaning

  3. IEEE logo is merger of which two institutes

  4. Institute of Radio Engineers (IRE)
    American Institute of Electrical Engineers (AIEE)
    American Society for Engineering Education
    None of the above

  5. The 31 in the logo of Baskin Robins represents

  6. 31 flavors of the icecream
    Initially setup 31 location of Baskin Robins parlor
    Age of the founder at the time
    31 workers of the factory

  7. Name of the Mascot of Indian Railway

  8. Bholu
    Raja
    Bhola
    No name is given

  9. The Golden Ratio is not applied in the logo of

  10. Apple
    Twitter
    Cannon
    Toyota

  11. The Adidas name is a pormanteau of

  12. the founder
    the place where the company was founded
    name of the pet of founder
    the wife of founder

  13. The Michelin man is known as

  14. Bibendum
    Ronald
    Shera
    Pooh

  15. 3 people holding their arms out, making a circle is a logo of

  16. Hoogendoorn
    ubuntu
    Irwin
    none of above

  17. The Idea of wings in the logo of Honda company is inspired by:

  18. The Goddess of victory Victoria
    The flying kites
    Peaceful Pigeon
    None

  19. The official Mascot of Linux is actually the animal

  20. Penguin
    Lion
    Tiger
    Not an animal , it is a human

Sunday, September 13, 2015

Hope for African Children Initiative (HACI) Logo

Supporting African communities is the pillar of HACI's mission and it's clearly reflected in the organization's vibrant logo.

Here we can see a child looking towards an adult both just represnting the Africa map i  the negative space.



Rebranding in Indian Startup Logos

As we know the re branding in the industry is something that we need to do whether to convey new ideology of the business or to complete with the existing market or as simple as just for marketing.But it is needed anyway.

So here at LOGON we represent the Logo Re branding of some of these startup here.

 Flipkart 


The Big E-Commerce giant Flipkart established by Sachin Bansal and Binny Bansal in 2007,has thought of changing their logo in 2015 to only letter F -as denoting "playfulness" and "speed".The company felt  the requirement of changing in their logo to make it more mobile friendly.
The old logo showing the letter 'f' as shopping cart is now replaced with the shopping bag to achieve as in words of their Flipkart, senior director, marketing, Shoumyan Biswas

"... one, the new identity had to create a positive perception about our brand; two, the logo needed to be more inclusive in its appeal to all our customers and three, given our focus on the mobile platform it had to stand out on the app interface. With our new brand logo, I believe that we have achieved all of these."


Flipkart Logo Redesign

Quikr 

“Aasan hai badalna”  yes with the new tagline of re branding the cross category classifieds business site  Quikr  has also change their logo in 2015. The new logo designed by Alok Nanda & Company
,The ‘Q’ in Quikr had  been fashioned to suggest positive change in its users’ lives, retaining its blue and green colours.”


Housing 

Mumbai-based real estate search portal Housing.com established in 2012 is in popularity either due to the huge funding or due to the controversies with one of its co founders Rahul Yadav.The company advertised its re-branding campaign in March 2015 with new statement LOOK UP and with the new logo symbolizing the same meaning.

As written on their blog this symbol is LOOK UP, a symbol of optimism and symbol of shelter.


Friday, May 15, 2015

Ferrari : The Prancing Horse

Ferrari, one of the most successful sports car Italian company is having the most recognizable logo in the world.

A black Prancing horse in canary yellow background in this logo is having something hidden in it. The Prancing horse was originally the symbol of a heroic airman of the first world war "Count Francesco Baracca", who painted it on the side of his planes.

After death of the legendary Enzo Ferrari, founder of the   Ferrari Automobile Company , put this horse on their cars with yellow Background to represent Modena, the birthplace  of Enzo Ferrari.

However the S F in the logo represnt Scuderia Ferrari the first ever team founded by Enzo Ferrari  to participate in sportscar racing.