Sunday, November 17, 2013

Ohhhhhhhh! It's ' Zinga ' not 'Zynga'

Zynga Logo
Zynga Logo

Now , this time you are going to correct me.If I am talking about the famous gaming site 'Zynga' then it is obviously spelled as 'Zynga' not 'Zinga'. Yes, but here I am talking about the American bulldog of Mark Pincus who named his dog 'Zinga';After whom the founder and first CEO of Zynga 'Mark Pincus' named his company. Mark Pincus started his company in April 2007 under the name Presidio Media; letter this name was changed to Zynga after the dog of Mark Pincus. It is the dog which is behind the logo of the company. A white silhouette of bulldog in red background is thus the inspiration behind the Company logo.

Wednesday, November 13, 2013

The Helios: Inspiration of the BP logo

File:Texas in United States.svg
Current BP logo
BP, British Petroleum , which is also termed as 'Beyond petroleum' because the original petroleum company is now trying to produce energy through other non conventional resources. Initially the BP logo was just a green shield with text as BP.
Launched in 2000,the current BP logo is inspired by the Greek god of the sun 'The Helios'. Choosing the sun(the greatest source of energy on the Earth) for their brand logo is justified by the company's area of producing energy.According to company's saying they also symbolizes their logo of an interlocking shapes justifying the merger and acquisitions of many brands into BP.

Old BP logo

Wednesday, November 6, 2013

The Michelin Man

File:Texas in United States.svg Michelin Man Bibendum

The Michelin Man is the symbol of the MICHELIN brand and has been its standard bearer all over the world since 1898. Because of his longevity, visibility among his different audiences and the values that he has stood for from the beginning, he has been voted Best Logo symbol of all time. The Michelin Man is called "Bibendum", a word taken from the slogan "Nunc est bibendum" (Now is the time to drink - in this case drink obstacles) appearing on one of the earliest posters depicting the figure. In other countries than France, he is known as "The Michelin Man" to stress the connection between the character and the MICHELIN brand.
In 1897 by the Michelin brothers, Édouard and André, saw a stack of tires in their warehouse and remarked that they looked like a man, inspired them to commission the French artist O’Galop to bring the character to life. The jovial, rotund Bibendum is an unlikely Frenchman, but a memorable corporate mark that has endured and evolved over the past 100 years.

Inspiration of Michelin brothers to make Bibendum