Honda: the story of wings

World's famous automobile Japanese company Honda was founded in 1947.Soichiro Honda, the founder of this world's largest motorcycle manufacturer company since 1959,was actually the person to bring the idea of wings in his brand logo.Inspired by the goddess of victory Victoria in Greek mythology Soichiro Honda had an idea to represent his logo through victory. Victoria as shown in Roman sculpture is shown by a lady having great wings open.

First 1947 Honda logotype

In 1948 Honda introduced a 90cc version of this A-type first model, known as B-type. On this bike Honda used the first logo inspiredon the Victory wings image.

1948, the B-type was the first that saw Victory wings figure.

In 1953 Honda produced one four-stroke motorbike, a sophisicated 90cc , 3,8 horspower engine, was known as the Benly that means in Japanese lenguage convenience. The bike was a great success and were sold as a rate of a 1.000 units a month. At this time The Benly model used a two wings logotype.

1953, the Benly model used the two wings Honda logo

At this year Honda introduced the new one wing logotype with the HM words. The logo had small modifications on the next years. In 1988 and coinciding with the 40th annyversary of the Honda brand a new design for the Honda wings logotype was created to commemorate this special event.

1968, the Honda one wing logotype with the HM words.

Left side, the 1968 first wing. Right side, updated wing drawings for next years

1973, the wing drawing incorporated the complete HONDA word, outline was enlarged and the yellow Honda colour was also introduced.

A new version now with the later used red-white and blue colors that appears around 1985.

Indian rupee sign

The Indian Rupee sign (sign: ; code: INR) is the currency sign: for the Indian Rupee, the official currency of India. Its design was presented to the public by the Government of India on 15 July 2010.





Design Philosophy
The design philosophy of the symbol is derived  from the Devanagari script. The symbol also seamlessly integrates the Latin script which is widely used around the world. This amalgamation traverses boundaries across cultures giving it a universal identity, at the same time symbolizing our cultural values and
ethos at a global platform. Simplicity of the visual form and imagery creates a deep impact on the minds of the people. And makes it easy to recognize, recall and represent by all age groups, societies,
religions and cultures.

The symbol is designed using the Devanagari letter ‘Ra’ and Roman capital letter ‘R’. The letters are derived from the word Rupiah in Hindi and Rupees in English both denote the currency of India. The derivation of letters from these words conveys the association of the symbol with currency rupee. The symbol straightforwardly communicates the message of currency for both Indian and foreign nationals. In other words, a direct relationship is established between the symbol and the rupee.
 Shiro Rekha
The use of Shiro Rekha (the horizontal top line) in Devanagari script is unique to India. Devanagari script is the only script where letters hang from the top line and does not sit on a baseline. The symbol preserves this unique and essential feature of our Indian script which is not seen in any other scripts in the world. It also clearly distinguishes itself from other symbols and establishes a sign of Indian origin. It explicitly states the Indianess of the symbol.





 Tricolor

The two horizontal lines with an equal negative
white space (imaginary space) between them  
create a foreground and background effect
of three strips (tricolor). The strips subtly
represent the tricolor of our Indian national flag
flying at the top.





Equality sign
The horizontal lines also denote the arithmetic sign ‘equal to’. For a common man, a quick indicator of his/her countries economy is the comparison of currency values. In other words, a countries economy is defi ned with respect to the currency value. One always compares once economy (currency value) with the other nations currency, it is always relative to the other. The arithmetic sign denotes that relationship of comparison of currency values. The equality sign also signifies a balanced economy, our economy should be secured and stable forever.
Harmony in design
The symbol is designed in harmony with the
other existing currency symbols of the world.
It forms a part of the family and at the same
retaining its individuality. It does not stand
out radically but is in unison with other
symbols. This uniformity establishes a clear
understanding and association of the symbol
with currency across the globe.
Balance
The left inclination of the letter ‘Ra’ is visually balanced using the two horizontal strokes inclined on the opposite direction. Both the visual forces are balanced to make the symbol stable and firm. The symbol stands on a single stroke without any imbalance.

Numerals
The symbol naturally blends with the Arabic and Devanagari numerals.