Volkswagen

Volkswagen

 

The original VW logo from 1939 featured bumped teeth around the circle to make it look like a gear, with long arms rotating around the circle. The arms and gear bumps were eliminated by the time WWII ended and in 2000, VW colored the logo blue and silver.

The Volkswagen logo represents the letter V and W. The logo was the result of a compatition held in the Volkswagen office. The winner was engineer Franz Xaver Reimspieß. For this design he received a one-off payment of 100 Reichmarks.


Current logo:--

 

The name ‘Volkswagen’ means ‘People’s car’ in Germany and this was its initial logo:

This logo was designed by a Porsche employee named Franz Xavier Reimspiess during an office logo design competition. He encircled the letters ‘V’ and ‘W with bold fonts. The circle looked more like a ship’s wheel with fans around. When I first looked at their first logo, the first thing that I thought of was a Pedestal fan or a lower fan to be more precise. The black and white logo remained the identity of Volkswagen until this logo was designed:

 

After the WWII, Britishers took over the company. They renamed the car as Beetle. They changed the logo, though no major changes were made, however, they got rid of the design around the circle which seems to be inspired from the Nazi flag. Surprisingly all the car makers like Fiat and Ford declined to take ‘free control’ of the Volkswagen factory. So, it was returned to the German government, and went on to become one of the world’s bestselling cars ever.

This was a very fine modification in the previous logo; it gave the logo a more elegant and corporate look.

The current logo basically is very similar to the previous one with minute modifications. The major change they’ve done in this logo is its color.