Honda: the story of wings

World's famous automobile Japanese company Honda was founded in 1947.Soichiro Honda, the founder of this world's largest motorcycle manufacturer company since 1959,was actually the person to bring the idea of wings in his brand logo.Inspired by the goddess of victory Victoria in Greek mythology Soichiro Honda had an idea to represent his logo through victory. Victoria as shown in Roman sculpture is shown by a lady having great wings open.

First 1947 Honda logotype

In 1948 Honda introduced a 90cc version of this A-type first model, known as B-type. On this bike Honda used the first logo inspiredon the Victory wings image.

1948, the B-type was the first that saw Victory wings figure.

In 1953 Honda produced one four-stroke motorbike, a sophisicated 90cc , 3,8 horspower engine, was known as the Benly that means in Japanese lenguage convenience. The bike was a great success and were sold as a rate of a 1.000 units a month. At this time The Benly model used a two wings logotype.

1953, the Benly model used the two wings Honda logo

At this year Honda introduced the new one wing logotype with the HM words. The logo had small modifications on the next years. In 1988 and coinciding with the 40th annyversary of the Honda brand a new design for the Honda wings logotype was created to commemorate this special event.

1968, the Honda one wing logotype with the HM words.

Left side, the 1968 first wing. Right side, updated wing drawings for next years

1973, the wing drawing incorporated the complete HONDA word, outline was enlarged and the yellow Honda colour was also introduced.

A new version now with the later used red-white and blue colors that appears around 1985.