Different Species of a Corporate Logo

Wordmark Logo Design:

Wordmark is the most commonly used type of logo designs which is most basically the use of only letters and fonts with less or no graphical representation. This type of logo design can work well for the companies whose name signifies their business.

Lettermark Logo Design:

Lettermark works similar to the Wordmark, the only difference being in the use of only the initials and not the full name. Landmark is completely a typographic mark and uses abbreviations or initials to create monograms and anagrams usually and these letters become a symbol of the company.

 Brandmark Logo Design:

Brandmark logo design is the graphical representation of the working of the company. These are often symbols and are abstract. They are created in a way that complements the basic working of the company, the product or services, and establishes an association with the company. Brandmark uses symbols and graphics in a highly creative way to produce a logo that is easily comprehensible by the target market and imprints that logo on the minds of the intended audience. Companies usually employ high level creative parties to create their logo so that it becomes a trademark of their business and a one major element from which the company can be recognized. Two popular examples of Brandmark logo design is Apple and Nike.

Iconic Logo Design:

Iconic logo designs are also known as combination marks as it combines two major forms of logo designs in one; Brandmark and Wordmark. This combination can be of any sort as the company or the designers think suitable.
This is the most popular style of logo designs as a well used iconic logo can serve the purpose of explaining what the business of the company is about explicitly and can also portray a unique identity.