An Anglo–Dutch multinational oil and gas company Royal Dutch Shell or known as Shell was founded in 1907 with the merger of two companies Royal Dutch Petroleum Company and the "Shell" Transport and Trading Company Ltd of the United Kingdom.
The Shell gas station brand logo started out in 1900 as a literal inked clamshell drawing but has gradually become a smooth red and yellow stylized shell.
After the sea shell Pecten maximus ,the shell logo is known as the "pecten" . The basic Idea of logo comes from this particular shell.
The first Shell logo in 1900 is a realistic rendering of a scallop shell. In 1971 Raymond Loewy designed the Shell logo that is still used today. There are two different ideas about the red and yellow Shell colors. The Colors first appeared around 1915 when Shell builds their first service stations in California. A lot of Californians where originally from Spain, the red and yellow would help them create a bond with the brand. A different idea is that the colors where an idea of the Scottish director Graham as they are the basis for the Royal Standard of Scotland.
The first Shell logo in 1900 is a realistic rendering of a scallop shell. In 1971 Raymond Loewy designed the Shell logo that is still used today. There are two different ideas about the red and yellow Shell colors. The Colors first appeared around 1915 when Shell builds their first service stations in California. A lot of Californians where originally from Spain, the red and yellow would help them create a bond with the brand. A different idea is that the colors where an idea of the Scottish director Graham as they are the basis for the Royal Standard of Scotland.
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