Nike

The Nike "Swoosh'" is a corporate trademark created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).
For seven years after its founding in 1964, BRS imported Onitsuka Tiger brand running shoes. In 1971, BRS decided to launch its own brand, which would first appear on a soccer cleat called the Nike, manufactured in Mexico. Knight approached Davidson for design ideas for this new brand, and she agreed to provide them. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.
They ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me." Davidson submitted a bill for US$35 for her work. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with an undisclosed amount of Nike stock to express his gratitude.

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Until 1995, the official corporate logo for Nike featured the name Nike in Futura Bold, all-cap font, cradled within the Swoosh. In 1995, Nike began using the stand-alone Swoosh as its corporate logo, and continues to use it that way today.

Cisco

The original Cisco Systems logo featured a white bridge, made of a variety of different sized lines against a dark background.  The words “Cisco Systems” was above the bridge in red font.  The bridge is fitting, because the company was named “Cisco” after San Francisco, and was named after the founders drove passed the Golden Gate Bridge on their way to register the business.

 

The name "Cisco" was derived from the city name, San Francisco.

The Cisco Logo was designed under the direction of Gary McCavitt, an employee of Cisco Systems in 1990.  Gary McCavitt was the director of Brand Identity.

The Cisco logo was updated in 1996 by Joe Finocchiaro and Jerry Kuyper.  While keeping the basic intergrity of the logo, the new logo was simple and modern.  In the new Cisco logo, the bridge is the same basic shape, but with fewer, simpler, bolder lines.  The bridge is dark, instead of white.  The red word “CISCO” in all capital letters is below the bridge, and it is on a white background.
logo  Cisco Systems, Inc is a leading consumer electronics and technology company.  It is a worldwide company that is based in San Jose, CA.  It was founded in 1984 by Len Bosack and Sandy Lerner.  In the early years of Cisco Systems, Incorporated, the name “cisco” was not capitalized, because it was an abbreviated version of San Francisco.  In 2011, Cisco Systems, Inc reported a $43.21 billion revenue.