National High Speed Rail Corporation Limited (NHSRCL) logo

One of the most constroversial and debatable topic of 2017 was 'THE BULLET TRAIN PROJECT'. For leftist the project is considered to be failed and wealthier project , while the rightsist think that High-speed rail will increase investment in infrastructure, ignite the economy, and create jobs.

 Whatever be the outcome of the project, the project has been began on 14 September 2017 and about to be completed in 2022. 

National High Speed Rail Corporation Limited (NHSRCL) , the organization which is implementing this vanity project for Ahemdabad-Mumbai link has finally selected its own logo thorugh design contest and here it is :- 

The contest winner Chakradhar Aalla ,a student from NID Ahmedabad, explains ,  the Cheetah represents speed, dependability and trust, it also represents a typical train map with the rail network etched out on its body.

Monuments and Logos Part-2 (IIT Mandi - Suspension Bridge)

Mandi, the Himalayan town at the bank of river Beas , known as 'Chota Kashi' for its 81 ancient old stone Shaivite temple with fine carving, got its own IIT in 2009 with many other new IITs. The institute has chosen the famous Victorial suspesion bridge in its logo.

The logo has consisted of sun and hills to depict the surrounding of Mandi and the the Victoria Suspension Bridge, over river Beas, an engineering marvel built by Raja Bijai Sen in 1877. The logo thus depicts everything about the Mandi.

Monuments and Logos Part 1 IIM Ahemadabad (The famous Jali Arhitecture of mosque)

Momnuments, tha amalgmation of different cultures and civilizations symbloizing the cultural heritage of the country and often used to study and analyze the history of the region. So the logo designers or the artist often uses these monuments to depict their logos to reflect the region history and we can see a bit of this refllection of monuments in Indian logos as well. Today I will try to unleash some of these Indian logos.

IIM Ahemadabad (The famous Jali Arhitecture of mosque):-
Sidi Saiyyed Mosque, the famous mosque built in the reign of last sultanate of Gujrat. Bulit by the famous  Abyssinian known as Sidi Saeed or Sidi Saiyyed who came from Yemen , in Indo-Islamic architecture this mosque is famous for its Jalis. There are totla 8 arched windows which are adorned with these stone carved intricate jalis. And IIM Ahemadabad logo desigener(s) has used one of these famous jalis in logo. I think representing the Ahemadabad with this archirtecture is best thought somebody could ever has.

The four famous Jalis (windows) of mosque

IIM Ahemadabad Logo  

Logo Quiz

LOGO QUIZ

Multiple choices are allowed

1. What does the symbol s and f represent in the logo of Ferrari automobile company?

Initials of the name of the founder of comapny
Initials of the name of the first car of comapny
Initials of the name of the first sports team by comapny
No meaning


2. IEEE logo is merger of which two institutes

Institute of Radio Engineers (IRE)
American Institute of Electrical Engineers (AIEE)
American Society for Engineering Education
None of the above


3. The 31 in the logo of Baskin Robins represents

31 flavors of the icecream
Initially setup 31 location of Baskin Robins parlor
Age of the founder at the time
31 workers of the factory


4. Name of the Mascot of Indian Railway

Bholu
Raja
Bhola
No name is given


5. The Golden Ratio is not applied in the logo of

Apple
Twitter
Cannon
Toyota


6. The Adidas name is a pormanteau of

the founder
the place where the company was founded
name of the pet of founder
the wife of founder


7. The Michelin man is known as

Bibendum
Ronald
Shera
Pooh


8. 3 people holding their arms out, making a circle is a logo of

Hoogendoorn
ubuntu
Irwin
none of above


9. The Idea of wings in the logo of Honda company is inspired by:

The Goddess of victory Victoria
The flying kites
Peaceful Pigeon
None


10. The official Mascot of Linux is actually the animal

Penguin
Lion
Tiger
Not an animal , it is a human

Hope for African Children Initiative (HACI) Logo

Supporting African communities is the pillar of HACI's mission and it's clearly reflected in the organization's vibrant logo.

Here we can see a child looking towards an adult both just represnting the Africa map i  the negative space.

Rebranding in Indian Startup Logos

As we know the re branding in the industry is something that we need to do whether to convey new ideology of the business or to complete with the existing market or as simple as just for marketing.But it is needed anyway.

So here at LOGON we represent the Logo Re branding of some of these startup here.

 Flipkart 

The Big E-Commerce giant Flipkart established by Sachin Bansal and Binny Bansal in 2007,has thought of changing their logo in 2015 to only letter F -as denoting "playfulness" and "speed".The company felt  the requirement of changing in their logo to make it more mobile friendly.

The old logo showing the letter 'f' as shopping cart is now replaced with the shopping bag to achieve as in words of their Flipkart, senior director, marketing, Shoumyan Biswas: 

"... one, the new identity had to create a positive perception about our brand; two, the logo needed to be more inclusive in its appeal to all our customers and three, given our focus on the mobile platform it had to stand out on the app interface. With our new brand logo, I believe that we have achieved all of these."

Flipkart Logo Redesign

Quikr 

“Aasan hai badalna”  yes with the new tagline of re branding the cross category classifieds business site  Quikr  has also change their logo in 2015. The new logo designed by Alok Nanda & Company
,The ‘Q’ in Quikr had  been fashioned to suggest positive change in its users’ lives, retaining its blue and green colours.”

Housing 

Mumbai-based real estate search portal Housing.com established in 2012 is in popularity either due to the huge funding or due to the controversies with one of its co founders Rahul Yadav.The company advertised its re-branding campaign in March 2015 with new statement LOOK UP and with the new logo symbolizing the same meaning.

As written on their blog this symbol is LOOK UP, a symbol of optimism and symbol of shelter.

Ferrari : The Prancing Horse

Ferrari, one of the most successful sports car Italian company is having the most recognizable logo in the world.

A black Prancing horse in canary yellow background in this logo is having something hidden in it. The Prancing horse was originally the symbol of a heroic airman of the first world war "Count Francesco Baracca", who painted it on the side of his planes.

After death of the legendary Enzo Ferrari, founder of the   Ferrari Automobile Company , put this horse on their cars with yellow Background to represent Modena, the birthplace  of Enzo Ferrari.

However the S F in the logo represnt Scuderia Ferrari the first ever team founded by Enzo Ferrari  to participate in sportscar racing.

 

Some Funny Logos

Yes After so many posts about the logos and history , here is some intesreting but imaginary logos.

These logos are representing the famous scientists name logos specifying precisely the characteristics of those scientists.

 

Kotak Mahindra Bank

The symbol of the infinite Ka reflects our global Indian personality. The Ka is uniquely Indian while its curve forms the infinity sign, which is universal. One of the basic tenets of economists is that man's needs are unlimited. The infinite Ka symbolises that we have infinite number of ways to meet those needs.

India Post(भारतीय डाक)

The three yellow curved lines on red background , yes here I am talking about the Indian Post logo, which is in reach of even the rural India.

As of 31 March 2011, the Indian Postal Service had 154,866 post offices, of which 139,040 (89.78 percent) were in rural areas; Strange but true; this  government-operated postal system in India was founded on 1 April 1774.

So the logo is here

The new logo created by Ogilvy and Mather unveiled on 23-09-2008 , this logo in first glance seems to be like an envelope.

The new logo has a rectangle in the shape of an envelope in deep red with the image of birds’ wings in bright yellow. Red symbolizes the traditional association with post office, along with passion, power and commitment, while yellow communicates hope, joy and happiness. It sends the message of India Post as a dynamic organization with modern and professional approach in its service to the common man, business and corporate clients.
 
The old  logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay.

The existing logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay. - See more at: http://www.dinesh.com/history_of_logos/india_logos/india_post_logo_design_and_history.html#sthash.D82bhelh.JXYrA3ZN.dpuf

The existing logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay. - See more at: http://www.dinesh.com/history_of_logos/india_logos/india_post_logo_design_and_history.html#sthash.D82bhelh.JXYrA3ZN.dpuf

The existing logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay. - See more at: http://www.dinesh.com/history_of_logos/india_logos/india_post_logo_design_and_history.html#sthash.D82bhelh.JXYrA3ZN.dpuf

ISRO

Established in 1969 the Indian Space Research Organisation (ISRO) is among the largest government space agencies in the world. Aiming towards advance space technology and use its applications for national benefit the institute has made the first satelite Aryabhatta for the country.

Indian Space Research Organization has adopted a  vibrant, dynamic logo symbolizing a lot of energy and vitality.

In the logo, a satellite is depicted through the two solar arrays providing energy and a pointed arrow reaching upwards signifies the launch vehicle for exploring new heights, searching the realms of space.

The logo also visually depicts the upward mobility of Isro with the arrow shooting upwards conveying that it can break all barriers, be it gravity or mindsets.

The Baroda Sun-- Bank of Baroda Logo

Bank of Baroda  founded by the Maharaja of Baroda, H. H. Sir Sayajirao Gaekwad III on 20 July 1908 in the Princely State of Baroda, in Gujarat is the second largest bank of India after State bank of India.

 The Dual 'B' letterforms is a unique representation of a universal symbol,holding the rays of the rising sun. This sun is often termed as Baroda Sun .

 The single-colour, compelling vermilion palette has been carefully chosen, for its distinctivenes as it stands for hope and energy.

NCERT

The National Council of Educational Research and Training  is an organization set up by the Government of India, in 1961.Helping in all academic matters to all regional and national institutes of India the organization improved the school education in many ways .

Being an Indian kid every Indian have witnessed this logo in his life through television education or books.Now here the idea of logo came into existence.

This design have been adopted from the relics of Ashoka period found in Maski, Raichur District in Karnataka.

The intertwined hansas symbolise the integration of the three aspects of
the work of the NCERT:
(i) Research and Development,
(ii) Training, and
(iii) Extension.

The motto vidyaya'mrtamasnute has been taken from the Isavasya Upanishadand means ‘life eternal through learning’.

SBI - state bank of India

The logo of the State Bank of India is a blue circle with a small cut in the bottom that depicts perfection and the small man the common man - being the center of the bank's business.

 

The question arises from where the SBI logo came ? 

 So here it is : the logo came from NID Ahmedabad , and inspired by  Kankaria lake of  Ahmedabad.

 On knowing the logic I just searched in google map and typed kankaria lake and you know what I found??

SoundCloud

Soundcloud--- An   online audio distribution platform based in Berlin, Germany that enables its users to upload, record, promote and share their originally-created sounds. 

The Logo of sound cloud doesn't seems much complex and on a closer look, the bars in the cloud represents waves, thus signifying the name sound cloud of the company.

Yoga Asutralia

Yoga Australia is a voluntary, not-for-profit association, incorporated in 1999 (originally known as the Yoga Teachers Association), by a group of independent yoga teachers who recognized

the need to bring yoga teachers together from all different traditions, styles and backgrounds, to provide mutual support and professional recognition of yoga in Australia.


The Yoga Australia is a simple and depictive example of logo design.
The logo shows a girl doing Yoga and the posture of her body in YOGA position makes the map of Australia .

The Golden Ratio

Golden Ratio , the most famous and divine ratio special not only in mathematics but art and aesthetics as well. Talking about historical design perspective without considering the Golden ratio would be worthless.So here I am telling you the design secrets of the world's most famous logos like Apple, Pepsico, BP etc.

Originated at the ancient Greek time the golden ratio  had compelled to all great thinkers of every disciplines to  research and accept the appeal of this number. Golden Number having value equals to 1.6180....  is also related to the Fibonacci Series where the consecutive numbers are in golden ratio i.e. 1.6180....
The use of golden ratio is not having any logical justification in the art world, instead it seems to be aesthetic and pleasant to eyes. Historically from Egyptian pyramid to Parthenon temple the use of this divine ratio in architecture , paintings and music can be seen.

In this mathematical but pleasant logic of art was also applied by the great logo designers of famous brands.  Here are the most famous brands which used the golden ratio in their designs.

Canon

The most famous brand canon actually evolved from a  Precision Optical Instruments Laboratory established back in 1933. In 1934 it produced the Kwanon, a prototype for Japan’s first-ever 35 mm camera with a focal plane based shutter.

 The first set of cameras was manufactured as a part of business trial and these early birds were named Kwanon after the Buddhist Goddess of Mercy. Now this Goddess was the possessor of thousand arms and spat flames.

From the very beginning, the company worked with an ambition of reaching out to the outer world and as such the company wanted to adopt a name that will be acceptable globally. With this intention, the company name was changed from Kwanon to Canon and it was registered as the  logo trademark name of the company in the year 1935.

Ubuntu:Ringa Ringa Roses..................

Ubuntu Logo

On seeing the logo of Ubuntu , it doesn't seem to be much special.But on close inspection we could find that the logo is having three people holding hands in circle.This situation reminded me the nursery rhyme 'Ringa Ringa Roses'. Ubuntu means "an ethic or humanist philosophy focusing on people's allegiances and relations with each other". And the logo is a graphical representation of 3 people holding their arms out, making a circle.

Ohhhhhhhh! It's ' Zinga ' not 'Zynga'

Zynga Logo

Now , this time you are going to correct me.If I am talking about the famous gaming site 'Zynga' then it is obviously spelled as 'Zynga' not 'Zinga'. Yes, but here I am talking about the American bulldog of Mark Pincus who named his dog 'Zinga';After whom the founder and first CEO of Zynga 'Mark Pincus' named his company. Mark Pincus started his company in April 2007 under the name Presidio Media; letter this name was changed to Zynga after the dog of Mark Pincus. It is the dog which is behind the logo of the company. A white silhouette of bulldog in red background is thus the inspiration behind the Company logo.