Wednesday, November 13, 2013

The Helios: Inspiration of the BP logo

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Current BP logo
BP, British Petroleum , which is also termed as 'Beyond petroleum' because the original petroleum company is now trying to produce energy through other non conventional resources. Initially the BP logo was just a green shield with text as BP.
Launched in 2000,the current BP logo is inspired by the Greek god of the sun 'The Helios'. Choosing the sun(the greatest source of energy on the Earth) for their brand logo is justified by the company's area of producing energy.According to company's saying they also symbolizes their logo of an interlocking shapes justifying the merger and acquisitions of many brands into BP.

Old BP logo

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