Amul girl

Amul girl refers to the advertising mascot used by Amul, an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young, chubby Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up
 The Amul girl was created as a response to Amul's rival brand Polson's butter-girl. The idea was conceived in 1967 once ASP (Advertising, Sales and Promotion) clinched the brand portfolio from the previous agency FCB Ulka. It was executed by Sylvester Da Cunha, the owner of the agency and his art director Eustace Fernandez on hoardings, painted bus panels and posters in Mumbai.


In 1966, Amul decided to give their account to the Advertising agency called Advertising and Sales Promotion (ASP) to work on their ad campaign. Sylvester da Cunha, then the managing director of the agency and Eustace Fernandez, art director decided to create something that would grab the attention of every housewife in the country. Dr Verghese Kurien, then chairman of the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) suggested a mischievous little girl as a mascot with two requirements. It had to be easy to draw and memorable as most of the advertising would be outdoor media which required hand painting in those days and the hoardings had to be changed frequently

Coat of arms

Coat of arms
coat of arms is a unique heraldic design on a shield, escutcheon, surcoat, or tabard. A coat of arms is used to cover, protect, and identify the wearer. Thus the term is often stated as "coat-armour", because it was anciently displayed on the front of a coat of cloth in European societies. The coat of arms on an escutcheon forms the central element of the full heraldic achievement which consists of shield, supporters, crest, and motto. The design is a symbol unique to an individual person, and to his family, corporation, or state. Such displays are commonly called armorial bearings, armorial devices, heraldic devices, or simply armorials, or arms.
The use of arms spread to Church clergy, and to towns as civic identifiers, and to royally-chartered organizations such as universities and trading companies. Flags developed from coats of arms, and the arts of vexillology and heraldry are closely related. The coats of arms granted to commercial companies are a major source of the modern logo.