Sunday, July 7, 2013

The hindu

What it Says : the Hindu Logo???????????

Founded in 1878 in Madras by four law students the Indian English Newspaper The hindu has now become the third largest newspaper to be read in India.The Hindu was one of the many newspapers of the period established to protest against the discriminatory policies of the British government in India.

Friday, July 5, 2013

Yamaha

Yamaha :Branding tuning fork in its logo

Famous for heavy motorbikes the Japanese brand Yamaha was once known for its famous Piano. Torakusu Yamaha , founder of the company stasted the company with the name Nippon Gakki Co., Ltd. in 1887 as apiano and reed organ manufacturer.

The first organ made by  Torakusu Yamaha however, was criticized harshly for its poor tuning. So he began studying music theory and tuning. After endless struggles  he was finally able to complete the organ,with the concept of the tuning fork mark, inspired by the difficult experience of studying tuning while holding a tuning fork in his hand.

In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner to today's Yamaha Corporation, the company decided to use a tuning fork as its corporate mark, with "a design featuring a hoo (Chinese phoenix) holding a tuning fork in its mouth" as the trademark. Since then, after undergoing a variety of changes that paralleled the growth of the company, the tuning fork mark was finally unified in 1967.

1898
This is the design with a hoo (Chinese phoenix) holding a tuning fork in its mouth, which was established as the trademark in 1898, one year after Nippon Gakki Co., Ltd. was established.
The mark was known for being used on top quality organs, which illustrates how the Founder always aimed to create world-class products.
1927
A trademark application was submitted for this tuning fork and Yamaha Veneer mark.
1934
A design widely used in newspaper advertising and catalogs.
1937
A trademark application was submitted for this tuning fork used on organs.

A trademark application was submitted for this tuning fork used on pianos.

A trademark application for tuning forks alone.
1956
A trademark application was submitted to be used on musical instruments.
1959
A trademark application was submitted to be used on musical instruments.
1998
The current standard and special versions of the tuning fork marks were established.

Thursday, July 4, 2013

Google Products

Picasa 


The Picasa logo, a logo for a Google software package with which you can manage and edit your personal pictures, is a stylized representation of an old fashioned shutter mechanism. The opened shutter shows the whitespace of a house, referring to  Casa and to the fact it's for home and/or personal use. The 'Pi' part in the wordmark most likely stands for pixel.

Pi + casa  = Pi stands for pixels and casa is an italian word meaning house.


GMAIL :

 The GMAIL logo was designed just one night before the launch of product. Initially designed in the Catull font or so called Google font the G MAIL logo finally changed and then only the letter 'G' was kept in Catull font.
The "m," of course, appears as a small envelope, the ubiquitous Gmail symbol we have come to know well.