Tuesday, October 22, 2013

Three diamond embelem of Mitsubishi

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Logo Mitsubishi
Mitsubishi, (literally means three diamonds in english), is a japanese company established in 1870 as a shippnig firm by Koyata Iwasaki.This three-diamond embelem is signifying the meaning of the word Mitsubishi,which is combination of the words "mitsu" and "hishi." "Mitsu" means three. "Hishi" means water chestnut, and the word is used to denote a rhombus or diamond shape. As customary, "hishi" is pronounced "bishi" when it forms a latter part of a word, hence the combination of "mitsu" and "hishi" reads "mitsubishi."
Yataro Iwasaki, the founder of the old Mitsubishi organization, decided on the three-diamond mark as the emblem for his company.The mark is said to be an arrangement of two family crests; the three-oak-leaf crest of the Yamauchi family, Lords of Tosa, where Yataro was born, and the three-tiered water chestnut crest of the Iwasaki family.



Origins of the Famous Emblem of Mitsubishi


Thursday, October 17, 2013

Adidas

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Logo 1972 to 1996

Logo after 1996
In 1996 this logo replaced the 1972 Adidas logo. The logo became the Adidas’ worldwide corporate logo. It represents performance and the future of the Adidas brand identity. Again like all former Adidas logos, it features three main elements. The three leaves in the 1972 logo got replaced by a triangle cut into three pieces. Apart from the triangle visualizing the future focused movement, it can also been seen as a strong visual representation of the classic Adidas sneaker with its three stripes on the side. The Adidas name is a pormanteau of its founder’s name Adolf (Adi) Dassler. The three elements in this and all other Adidas logos are said to represent Dassler’s three sons.

Thursday, October 10, 2013

Subaru: The Star cluster

Subaru logo
The automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI),Subaru is  the twenty-sixth biggest automaker by production worldwide in 2011.Subaru ,the name of a star cluster in the Taurus constellation is known as Pleiades in Greek mythlogy. This name was given to this company by the first president of Fuji Heavy Industries Ltd. (FHI), Kenji Kita.Clearly, this is one of the clusters much loved by the Japanese from ancient times.
Moreover the Subaru word in Japanese means to unite together. Thus the current logo is having all these six stars which actually present the six merger companies of Subaru.

Former logo on a Subaru 360 showing six stars in an arrangement similar to the Pleiades open star cluster

The IEEE 'KITE'

IEEE kite
With merger of the Institute of Radio Engineers (IRE, founded 1912) and the American Institute of Electrical Engineers (AIEE, founded 1884) the IEEE(Institute of Electrical and Electronics Engineers) came int existence in 1963.
The IEEE "kite" was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization's logos.The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.

Wednesday, October 9, 2013

Texas instrument Logo

World's largest producer of digital signal processors (DSPs) and analog semiconductors the Texas Instrument's logo is also as meaningful as its existence.
On first look viewer just see the initails of company name i.e. "ti", but on close look we find some outlined around ti and for your surprise this outline is  nothing but the map of TEXAS (the state of USA).
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State Texas mapin Red coloured