DLF Logo

The pyramid symbol and the mission line 'Building India’ is collectively referred to as the DLF Logo.
The company's name is represented in black capital letters. The typeface represents the solidity of the enterprise; emphasizes accountability, responsibility as being a strong and integral part of the Group's ethos.
The pyramid depicts nine smaller pyramids; each composes itself into a larger pyramid all-encompassing in nature and presentation. The pyramid itself and the component pyramids convey cohesion, interdependence, support and foundation, to a common purpose and to achieve greater heights.

The words ’BUILDING INDIA’, is in capitals like the company’s name, and at once conveys DLF’s mission and vision. It is an intrinsic reflection of the Group’s commitment and its 60-year heritage.

Coca Cola

1886 – What’s in a name?
When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca-Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.

1887-1890s – Inserting the ‘Trademark’
These two important little words were added to the tail of the first ‘C’.

1890-1891 – Extra swirls
For just one year, our logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.

1941-1960s – Tail tweaked
In this version, the words ‘Trademark Registered’ moved out of the tail of the ‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca-Cola name.

1958-1960s – A fishy shape
This period saw the introduction of the Arciform or ‘fishtail’ logo.

1969 – That famous white wave
The Arden Square logo was unveiled to the world. In this red box, the familiar Coca-Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day. Find out more about the meaning behind this famous white twist here.

2003 – Keeping it real
With the introduction of the ‘Coca-Cola... Real’ campaign, the logo’s ‘white wave’ was enhanced with a shock of yellow and some floating bubbles.

2007 – A classic design
A simple, yet bold, design with a single white ribbon.

2011 – 125 years of happiness
Coca-Cola's 125th birthday logo sees bubbles bursting from our famous contour bottle – a celebration of our past, present and future.

Lacoste

 

Lacoste, the well-known for their polo shirts , is having a very  interesting story behind their widely known brand identity, ' crocodile'.

The company name Lacoste is actually   the surname of its founder, and a famous tennis player Rene Lacoste.

Rene Lacoste was nicknamed the “crocodile” by the press after he made a bet with the captain of the French Davis Cup team. Apparently, Rene was promised a crocodile skin suitcase, something that was very important to the team, should he win the match.

Though he lost the match, the public stuck with the nickname “crocodile” and Rene then decided to have a crocodile embroidered on his blazer, which he wore to the court.

Fast forward to the time Rene had to get an identity for his business.

The crocodile was made part of Lacoste’s brand identity.

Though, it’s possible not to think of Lacoste when you see or hear of a crocodile. The crocodile inevitably comes to mind whenever you think of Lacoste.

So “technically” there is no meaning (but a story) behind the Lacoste logo, but it stands for something in the minds of the consumers.At first the most prevalent thing that Lacoste brought to mind was “good quality polo shirts” but that was until they decided to add more products to their brand’s offering.

For that reason, to some people Lacoste stands for “fashionable footwear”, “uniquely scented fragrances”, “stylish handbags”, “elegant watches” and so forth but that’s another story.

The most important thing to take from this is that the brand gives meaning to the logo, and not the other way around.

And of course “crocodile” is likely to open an argument of its own as others would say that “It is not a crocodile but an alligator.”