LOGON

Tuesday, October 31, 2017

National High Speed Rail Corporation Limited (NHSRCL) logo

One of the most constroversial and debatable topic of 2017 was 'THE BULLET TRAIN PROJECT'. For leftist the project is considered to be failed and wealthier project , while the rightsist think that High-speed rail will increase investment in infrastructure, ignite the economy, and create jobs.

Whatever be the outcome of the project, the project has been began on 14 September 2017 and about to be completed in 2022.

National High Speed Rail Corporation Limited (NHSRCL) , the organization which is implementing this vanity project for Ahemdabad-Mumbai link has finally selected its own logo thorugh design contest and here it is :-

The contest winner Chakradhar Aalla ,a student from NID Ahmedabad, explains , the Cheetah represents speed, dependability and trust, it also represents a typical train map with the rail network etched out on its body.

Sunday, March 5, 2017

Monuments and Logos Part-2 (IIT Mandi - Suspension Bridge)

Mandi, the Himalayan town at the bank of river Beas , known as 'Chota Kashi' for its 81 ancient old stone Shaivite temple with fine carving, got its own IIT in 2009 with many other new IITs. The institute has chosen the famous Victorial suspesion bridge in its logo.

The logo has consisted of sun and hills to depict the surrounding of Mandi and the the Victoria Suspension Bridge, over river Beas, an engineering marvel built by Raja Bijai Sen in 1877. The logo thus depicts everything about the Mandi.

Monuments and Logos Part 1 IIM Ahemadabad (The famous Jali Arhitecture of mosque)

Momnuments, tha amalgmation of different cultures and civilizations symbloizing the cultural heritage of the country and often used to study and analyze the history of the region. So the logo designers or the artist often uses these monuments to depict their logos to reflect the region history and we can see a bit of this refllection of monuments in Indian logos as well. Today I will try to unleash some of these Indian logos.

IIM Ahemadabad (The famous Jali Arhitecture of mosque):-
Sidi Saiyyed Mosque, the famous mosque built in the reign of last sultanate of Gujrat. Bulit by the famous Abyssinian known as Sidi Saeed or Sidi Saiyyed who came from Yemen , in Indo-Islamic architecture this mosque is famous for its Jalis. There are totla 8 arched windows which are adorned with these stone carved intricate jalis. And IIM Ahemadabad logo desigener(s) has used one of these famous jalis in logo. I think representing the Ahemadabad with this archirtecture is best thought somebody could ever has.

The four famous Jalis (windows) of mosque

IIM Ahemadabad Logo

Sunday, September 13, 2015

Hope for African Children Initiative (HACI) Logo

Supporting African communities is the pillar of HACI's mission and it's clearly reflected in the organization's vibrant logo.

Here we can see a child looking towards an adult both just represnting the Africa map i the negative space.

Rebranding in Indian Startup Logos

As we know the re branding in the industry is something that we need to do whether to convey new ideology of the business or to complete with the existing market or as simple as just for marketing.But it is needed anyway.

So here at LOGON we represent the Logo Re branding of some of these startup here.

Flipkart

The Big E-Commerce giant Flipkart established by Sachin Bansal and Binny Bansal in 2007,has thought of changing their logo in 2015 to only letter F -as denoting "playfulness" and "speed".The company felt the requirement of changing in their logo to make it more mobile friendly.

The old logo showing the letter 'f' as shopping cart is now replaced with the shopping bag to achieve as in words of their Flipkart, senior director, marketing, Shoumyan Biswas:

"... one, the new identity had to create a positive perception about our brand; two, the logo needed to be more inclusive in its appeal to all our customers and three, given our focus on the mobile platform it had to stand out on the app interface. With our new brand logo, I believe that we have achieved all of these."

Flipkart Logo Redesign

Quikr

“Aasan hai badalna” yes with the new tagline of re branding the cross category classifieds business site Quikr has also change their logo in 2015. The new logo designed by Alok Nanda & Company
,The ‘Q’ in Quikr had been fashioned to suggest positive change in its users’ lives, retaining its blue and green colours.”

Housing

Mumbai-based real estate search portal Housing.com established in 2012 is in popularity either due to the huge funding or due to the controversies with one of its co founders Rahul Yadav.The company advertised its re-branding campaign in March 2015 with new statement LOOK UP and with the new logo symbolizing the same meaning.

As written on their blog this symbol is LOOK UP, a symbol of optimism and symbol of shelter.

Friday, May 15, 2015

Ferrari : The Prancing Horse

Ferrari, one of the most successful sports car Italian company is having the most recognizable logo in the world.

A black Prancing horse in canary yellow background in this logo is having something hidden in it. The Prancing horse was originally the symbol of a heroic airman of the first world war "Count Francesco Baracca", who painted it on the side of his planes.

After death of the legendary Enzo Ferrari, founder of the Ferrari Automobile Company , put this horse on their cars with yellow Background to represent Modena, the birthplace of Enzo Ferrari.

However the S F in the logo represnt Scuderia Ferrari the first ever team founded by Enzo Ferrari to participate in sportscar racing.